From the Desk of Sapience Chief Executive Officer, Brad Killinger

With the new year upon us, and with executive leadership looking ahead to strategy execution, one thing remains clear: to get the best result, companies must invest — and leverage — workplace analytics.

Workplace analytics can define what works well at your company, and just as importantly, what opportunities there are to improve business efficiencies, increase output levels, and enhance employee satisfaction.

In 2025, workplace analytics is critical to optimizing your business.  Leveraging insights from your company’s workforce, external resources, software usage data, productivity, and so much more may ultimately prove to be the difference between corporate success and struggles.

What is workplace analytics?

Workplace analytics provides accurate and unbiased company workforce data so you can make more informed decisions regarding resource and capacity planning, skills trending, retention strategies, and workforce management.

Workplace analytics data can help you gain a deeper and more thorough understanding of your organization’s workforce performance, and help you better anticipate future demands and business opportunities.

Why does my company need workplace analytics?

As an executive, it’s important to gain insight into your business operations. Without that data, you simply can’t fully see what’s happening to make informed, data-backed decisions that will drive your company forward. In essence, the more you know, the more equipped you are to make better business decisions.

What are the trends driving workplace analytics in 2025?

There are five key trends driving workplace analytics this year:

1. The need for more data and insights: You don’t know what you don’t know. By having access to complete and accurate workplace analytics, you are no longer in the dark — you now have the data, and the insights you need, right at your fingertips.
2. Better, more informed decision-making: Having more data allows you to make workforce planning decisions with data-driven knowledge — no blind spots or hunches. It allows you to quickly pivot as needed, and plan better with key information for continued growth and success.
3.  A commitment to retention and employee satisfaction: Hiring and training new employees is an expensive endeavor. It’s also true that happy employees stay longer and are more productive, and they’re fully aware they have more choices than ever before. Leverage your workplace analytics to proactively find and address potential retention issues early to keep employees happy and productive.
4. Driving efficiencies and cost-savings: Use workforce analytics to review your budget and reduce spending on unnecessary software, unused facilities/rented spaces, and unnecessary hiring/position backfilling.
5. Let AI do the heavy lifting: Once you have harvested data across your company’s direct and external workforce, it can be automatically ingested into AI models that can be used to assist you with decision making.  Leveraging AI is more important than ever in driving business changes and efficiencies.

Privacy is paramount

Security and privacy are paramount for effective workplace analytics. When choosing a workplace analytics solution, your provider should hold an e-privacy certification that ensures compliance with EU privacy laws. Client data should also be stored in its own encrypted database in a dedicated tenant. 

Additionally, managers should only be able to access data from users within their reporting structure, and users should only be able to see their own personal data. Report access should also be limited to individuals who have the allotted credentials. 

At Sapience, we adhere to the strictest privacy policies in the industry. Notably, we believe personal user data should be private, and no workplace analytics company (Sapience or otherwise) should collect the following information: user credentials; personally identifiable information (PII); screen-scraping information; screenshots; individual keystrokes; mouse click data; and any camera or video captures.

Lastly, when deploying a workplace analytics solution, verify that your provider will not sell nor make available any client data to any individual, company, or third party. You’d be shocked at how often that can happen. 

Workplace analytics: A must-have for any business

In 2025 knowledge truly is power.  And workplace analytics immediately makes you far more powerful by providing valuable insight into your daily operations, your employees, external labor providers and your opportunities and growth strategies.

I encourage you to make 2025 the year for your company’s leaders to harness more knowledge by leveraging workplace analytics to make better, data-backed decisions.

See your business like you have never seen it before with useful data that tells your story.   

Interested in learning more about our Sapience platform or having a conversation, I look forward to speaking with you!   You can schedule a demonstration or reach out to me here, let’s talk.